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Stupid Simple SEO: Course Review (Is it worth it)

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Mike Pearson insists that his Stupid Simple SEO course will stop SEO overwhelm in its tracks, and teach you everything you need to know about SEO (in plain English). But does it actually live up to its claims?

Let’s face it, the days of ‘easy blog traffic’ are long gone.

Back in the day, you could just create a roundup post, give it a snazzy, click-bait title, create a semi-decent pin, and share it on Pinterest. Within 48 hours, the viral traffic would start pouring in.

Not anymore. These days, the competition is vast and the chances of viral content are slim.

graphic of woman working on laptop thinking about Google and SEO-Stupid Simple SEO Review

According to OptinMonster:

There are about 70 million posts being published each month by WordPress users.

Google displays 10 posts per search (per page) on desktop and up to 20 posts per page (including ‘interesting finds’) on mobile.

While Pinterest has an infinite scroll feature, most users will make a selection based on whatever fits on their screen (without scrolling) which is around 15-20 pins on desktop and 4-6 pins on mobile.

As you can imagine, the competition for these tops spots is fierce.

Below: Mike Pearson of Stupid Simple SEO explains SEO for beginners

TIP: The ONLY way to get into Stupid Simple SEO is to register for Mike’s FREE SEO Masterclass video training, where you’ll gain access to the sign-up link for SSSEO. >>Click HERE to sign up for the FREE training<<

What is SEO?

SEO stands for search engine optimization.

What’s a search engine? A search engine is software that helps users complete web searches. These results of these searches are then compiled into an organized list of web pages (called SERPs) or search engine results pages.

Unfortunately, as I already mentioned, there are a massive amount of posts competing for a limited number of spots.

Google is the number one search engine operation in town. In 2019 alone, over 75% of web searches were conducted on desktops and laptops using Google.

Other search engines include DuckDuckGo, Bing, and Baidu. Oh, and I’m pretty sure Microsoft has one too, but no one ever uses it.

For the purpose of this post, anytime search engine optimization (SEO) is mentioned, we are referring to anything a website owner, blogger, copywriter, etc. does to their content and site in order to improve its ranking (organically) within Google.

How SEO is done

If I could tell you the exact formula to mastering SEO, I’d be a millionaire. The truth is, nobody knows the super-secret-sauce-magical-unicorn-Google-formula, ’cause Google plays this sort of information close to the vest.

What we do know about SEO comes from super-sleuths, like Mike Pearson and other SEO masters who spend countless hours pouring through uber-dull Google press releases in order to dumb-down the data (for all of us laypeople).

They then break the technical jargon into concrete, bite-sized, actionable steps, so that anyone who does the work has a chance of ranking in Google.

Most SEO experts agree that proper SEO includes:

  • Creating a fast, user-friendly, well-optimized site (especially on mobile)
  • Building proper links-including interlinking posts, linking out to relevant posts, and gaining backlinks from high-authority sites
  • Avoiding keyword stuffing
  • Writing content focused on the reader not search engines (SEO copywriting)
  • Utilizing SEO tools (Google Analytics, Google Search Console, Yoast SEO) to optimize and analyze data
  • Focusing on targeted, less-competitive, long-tail keywords

Sounds simple, right?

Can I do SEO on my own?

You’re probably wondering, “Why do I need a course to learn SEO? Isn’t this stuff available for free?”

Well…yes and no.

I’ve been blogging for over 5 years and I’m cheap by nature. If I can DIY something, I’m darn-sure gonna give it the old ‘college try’.

So, naturally, for the first few years of my blogging career, I took a DIY approach to SEO.

Needless to say, my do-it-yourself approach to SEO crashed and burned.


While it’s true that there are mountains of free information and tutorials available that teach the basics of SEO…that’s precisely the problem.

There’s just too much disconnected information and no clear path to SEO from start to finish.

A DIY approach to SEO results in INFORMATION OVERLOAD which leads to DECISION PARALYSIS

Trust me, I’ve wasted hours and hours trying to figure out SEO on my own. I was never able to actually take action on the heaps of data I was consuming because I lacked a plan for implementing it.

That’s why I finally broke down and invested in Stupid Simple SEO.

How long does it take to see results from Google SEO?

Google SEO can be a tough nut to crack and results may vary, however, typically it can take anywhere between 6 months to 2 years for Google to rank your content.

Ranking factors include:

  • Site age
  • Domain authority
  • Number of posts
  • Overall quality of posts
  • Whether or not Google ‘trusts’ your site

According to a recent study conducted by Ahrefs:

Only 5.7% of all studied pages (2 million) ranked in the top 10 within 1 year for at least 1 keyword.

This is most likely due to the fact that so many bloggers are clueless about SEO.

My ranking results after taking Stupid Simple SEO

I created this website from scratch and focused on SEO from the get-go. As a result, I have been able to see much faster results.

Within (4) months of implementing the methods taught in SSSEO, I began getting a trickle of traffic to my site. Within (6) months, I was officially out of the “Google sandbox” and was ranking for 100 keywords on page 1 of Google.

screenshot google traffic comparison- Stupid Simple SEO review
Savvy Budget Boss-Google organic search results increase 6 months after taking Stupid Simple SEO

Fast-forward to present day: 7 months in, my site now ranks for well over 200 keywords, I’ve been featured in Google Discover. I’ve snagged the featured snippet for a competitive keyword, and my overall rankings continue to increase.

My experience with Stupid Simple SEO (Review)

I started SSSEO in March 2020 and posted my first article on this site on June 30, 2020.

Despite the fact that I have been blogging since 2016, I was clueless when it came to SEO. My previous site (which I sold in June, 2020) got decent traffic from Pinterest, but I never could seem to crack the Google code.

Relying on Pinterest for my site’s livelihood was exhausting! Between trying to keep up with never ending algorithm changes, dealing with stolen pins, watching my traffic soar…then tank for no apparent reason, and creating a constant stream of ‘fresh’ pins, I was at my wit’s end with the platform.  

When I sold my site, I vowed that I would never again rely solely on Pinterest for traffic. I knew I needed to master SEO once and for all!

I was hesitant to spend money on a course for a blog that wasn’t earning any income. However, I knew from past experience that I couldn’t DIY my approach to SEO.

SSSEO saved my site

I knew I needed a comprehensive, hand-holding, step-by step course to guide me through the complicated waters of SEO.

While mindlessly scrolling Facebook one day, an ad for Stupid Simple SEO caught my attention. Facebook must have known I had been searching for SEO courses. {wink}

This course called out to me because it claimed to offer a solution to the hamster wheel of chasing Pinterest traffic. 

I immediately signed up for the course and dove into the lessons. Even though I was an ‘experienced’ blogger, I promised myself I wouldn’t skip over any of the content.

The moment I started my new website, I began implementing the strategies in the course. 

Despite being in a competitive niche (personal finance) and starting with a domain rating of 0, in just 6 months, the traffic my site received from Google began to exceed my traffic from Pinterest!

top traffic referrers google analytics pie chart-Stupid Simple SEO review
Google organic search traffic exceeds social media traffic-Savvy Budget Boss

Thanks to the strategies I’ve learned from SSSEO, I’ve gone from 0 to 3,600 pageviews per month from Google on a new site…in a highly competitive niche. My site currently ranks in the top 10 of Google for over 200 keywords (and counting) .

I’ve even started out-ranking some high-authority sites!

And…I’ve been able to secure the featured snippet (AKA Google spot ‘0’) for a very competitive keyword!

Stupid Simple SEO results
From flatline to upward trend-notice the average search position-Savvy Budget Boss

Stupid Simple SEO has revolutionized the way I research and write content. I no longer waste precious time guessing what Google wants.

After completing the course, I now have a clear, efficient plan going forward that is laser focused on topics my readers are actually searching for!

At the end of the day, SEO is all about knowing what to write about, knowing how to create your content, and knowing how to promote your content. 

Mike Pearson-Stupid Simple SEO
screenshot of Stupid Simple SEO framework
An overview of course contents for SSSEO

Stupid Simple SEO course breakdown

Here’s a quick breakdown of what’s included with SSSEO:

  • 76 core video lessons (12+ hours of instruction)
  • Access to the private SSSEO Facebook group
  • Custom blog analytics dashboard
  • (7) value-packed BONUS modules (see below for a detailed list)
  • Monthly LIVE Q&A sessions

In SSSEO, you’ll learn:

  • How to put an end to ‘keyword paralysis’ and choose the right keywords to target for traffic
  • How to write content that not only satisfies user intent, but also pleases Google so you can rank quickly
  • The secrets to crafting posts that are easy to monetize via affiliate marketing
  • How to set up your site for proper on-page SEO
  • A step-by-step process for researching, outlining, and optimizing all your blog posts for SEO
  • How to get quality backlinks from high-authority sites
  • How to land guest posting opportunities

SSSEO course contents:

The Stupid Simple SEO course is organized into (4) categories that are meant to be followed in sequential order.

This is important to note: You MUST complete this course in the recommended order; if you skip around, you will be lost!

The (4) strategic phases are:

  • Phase 1: BUILD
  • Phase 2: DESIGN
  • Phase 3: CREATE
  • Phase 4: PROMOTE

The Build Formula

The first phase of SSSEO teaches you how to optimize your site for Google with a strong focus on mobile optimization, page speed, and site structure.

You’ll learn how to rank even if you have a lifestyle blog with multiple topics, as well as how to set up your homepage and category pages so they are properly linked to your most valuable posts.

The Design Method

The design phase teaches you step-by-step how to formulate a keyword strategy based on proven keywords your competition is ranking for. Remember...if they can do it, so can you!

You’ll learn how to find valuable, low-competition, high-traffic keywords as well as how to optimize old blog posts in order to give them a better chance of ranking on page 1 of Google.

Note: This module involves creating spreadsheets, however, Mike includes very thorough instructions, so even if you’ve never used spreadsheets before, you’ll still be able to master this part of the course.

The Create Strategy

The create strategy teaches you how to write epic content based on the keywords you gathered in phase 2.

You’ll learn how to determine and satisfy user intent so you aren’t just spinning your wheels writing rambling posts.

This module also deep-dives into on-page SEO, which is vital to ranking in Google.

Finally, Mike guides you through how to preform content audits on your existing content in order to improve your chances of ranking on page 1.

The Promote Technique

The final step in Mike’s Stupid Simple SEO formula is to promote the heck out of your epic content with the ultimate goal of securing backlinks to your site from higher authority publishers.

These backlinks are key to increasing your sites domain authority, which is an important factor to ranking in Google.

In this module you’ll learn:

  • What are links and why are they important
  • How to discover and target your competitors’ backlinks
  • How to effectively utilize HARO (Help a Reporter Out)
  • The value of creating expert roundups (and how to do it)
  • How to create and promote linkable assets

This module is jam-packed with actionable steps and could be considered a stand-alone course!

Stupid Simple SEO image

SSSEO Bonuses

The bonuses included with Stupid Simple SEO are worth their weight in gold! Seriously, even if you decide that a deep-dive into SEO isn’t for you, the bonuses alone make the course worth it!

SSSEO currently includes (7) high-value bonuses. Below you’ll find a breakdown of each of one.

Six-Figure Affiliate Marketing Formula

In Mike’s bonus 6-figure affiliate marketing formula, you’ll learn how to:

  • Identify user intent so you can create an effective sales funnel
  • Find money-making affiliate keywords
  • Create content for “best of” and review posts

Mastering Mediavine Ads

In this bonus, Eric Hochberger, of Mediavine shares his best tips for optimizing your site for ads and SEO.

Scale with Sponsored Posts

Tracie Fobes, a self-taught sponsored post guru, leads this bonus training module where she shares her best tips for finding and landing 4-figure sponsored post partnerships.

SEM Rush Mini-Class

This bonus module teaches you how to use SEMRush to find more competitors as well as how to spy on (and swipe) their top keywords, posts, and backlinks.

SEO Tools on a Budget

Learn how to use a popular, affordable keyword research tool to find competitors, analyze their top pages, and identify keywords they are ranking for that you aren’t.

Niche Site Explosion

In this bonus module, Mike Pearson takes you behind the scenes of his successful niche site, Credit Takeoff, which is currently earning $10,000 a month (without ads), and reveals the steps he took to scale and monetize his niche site from scratch including:

  • How to choose a profitable niche
  • Setting up a niche site
  • Monetization and traffic strategies
  • How to map out a content strategy
  • How to hire (and manage) freelance writers

Site Speed for Bloggers (by Grayson Bell)

In this bonus video, Grayson Bell (my favorite WordPress guru) shares three common mistakes most bloggers make when it comes to site speed, as well as ways to fix them.

He also breaks down (5) actionable steps you can take to drastically speed up your site.

How much does Stupid Simple SEO cost?

Stupid Simple SEO is available for one payment of $497, or (4) payments of $147.

With the included bonuses, the course is valued at $4997.

The only paid tool required for completion of the course is a subscription to Ahrefs. However, Ahrefs offers a $7 trial for 7 days, during which time you should be able to complete the lessons that require it, if you work diligently.

If you are unable to complete the Ahrefs portion of the course within the 7-day trial, simply sign up for another 7-day trial period using a different email/payment method.

How to tell if Stupid Simple SEO is for you

Whether you’re a beginner blogger or an experienced content creator, SSSEO is for you if:

  • You know the importance of SEO to scale your business
  • You’re ready to put in the work required to build your website the right way now in order to set yourself up for passive income later
  • You’re overwhelmed by the DIY approach to SEO and are looking for a complete step-by-step SEO framework
  • You are ready to jump off the hamster wheel of chasing Pinterest pageviews

You should NOT take Stupid Simple SEO if you…

  • Are unwilling (or unable) to devote at least an hour a day (5-hours a week) to SEO
  • Haven’t set up a website
  • Have a legit fear of spreadsheets
  • Are impatient and expect immediate results (SEO is a long-game)

I’ll be the first to admit, SSSEO is not an easy course! If you expect results, you HAVE to do the work!

I promise, if you do, in the long run, the results will be worth it!

Pinterest SEO vs Google SEO

Some bloggers recommend learning Pinterest SEO before focusing on Google SEO (if you are a new blogger).

This is due to the fact that Pinterest traffic (usually) comes more quickly (compared to Google). I’ll admit, it can be depressing to put in a bunch of work upfront and not reap any immediate traffic.

That said, organic traffic (from Google) is so much more sustainable when compared to traffic from social media.

Which is why when I started this website, I focused on SEO from the start.

Ultimately, it’s up to you which traffic you want to focus on first. I will say, you should pick one (either Google or Pinterest), and learn everything you can, before moving on to the other.

Once you have a clear understanding of Google SEO and Pinterest SEO (because there are differences), feel free to include a healthy mix of posts optimized for both platforms.

How does Stupid Simple SEO compare to other SEO courses?

Trying to find the best SEO course for your investment of time/money is enough to make your head spin.

I did hours of research before deciding to take SSSEO. I chose this course because it was the most comprehensive, step-by-step SEO course I could find.

That said, there are other worthwhile courses on the market. Below, I compare (2) popular SEO courses with SSSEO.

Adventures in SEO vs Stupid Simple SEO

Adventures in SEO, taught by Lena Gott, teaches simple (quick win) strategies to help you rank quickly on Google AND Pinterest.

The main difference between Adventures in SEO and SSSEO is that, Lena does not use any paid research tools and Mike does.

The majority of Mike’s course utilizes Ahrefs, which costs $99 a month. However, if you work quickly, you can get through all of the modules which require an Ahrefs account within the 7-days for $7 trial period.

According to people who have taken both AISEO and SSSEO, SSSEO is far more technical and in-depth, while AISEO is more theory and common sense mixed with actionable steps.

Both courses utilize video; SSSEO is entirely video-based, and AISEO contains a combination of video lessons and text-based lessons.

Another difference is Adventures in SEO includes transcripts with the video lessons, while Stupid Simple SEO does not. However, you can download the slide deck files for each lesson in SSSEO.

Fat Stacks Long Tail Deep Dive vs Stupid Simple SEO

The Long Tail Deep Dive course, taught by Jon Dykstra, focuses on finding low-competition/low volume keywords in order to rank fast in Google.

Like SSSEO, LTDD utilizes Ahrefs for its keyword research.

Stupid Simple SEO focuses on finding out which keywords are working for your competition, and then adding value by creating better (longer, more in-depth) posts in order to outrank them in Google.

Long Tail Deep Dive doesn’t include lessons on link-building, while SSSEO offers an in-depth module that teaches you how to promote your content and build quality back-links to your site.

Many bloggers have had good results from simultaneously implementing the strategies taught in both courses as they complement each other well.

Does Stupid Simple SEO work?

Stupid Simple SEO absolutely works…as long as you actually do the work!

Mike Pearson is living proof that the SEO strategies he promotes actually work…in REAL LIFE!

He has tested his winning formula on his own sites and has seen firsthand the benefits of using a comprehensive SEO blueprint designed for success.

According to Mike,

I’ve built, ranked, and have turned several blogs into five-figure per month earnings in niches ranging from vacuums (yes), fitness, camping, home & garden, and “bad credit”, all with just SEO and affiliate marketing—no Pinterest, no email list, and no selling my own products. 

Mike Pearson-Stupid Simple SEO

Don’t take my word for it, check out what other students have to say about the course:

Testimonial from SSSEO student
Stupid Simple SEO testimonial 2
Proof SSSEO works!
Stupid Simple SEO results
Google search traffic increase after SSSEO

Stupid Simple SEO final thoughts

My biggest takeaway from Stupid Simple SEO is that you don’t have to be a Google genius to crack the Google code.

Y’all, Mike PROVES that SEO isn’t HARD!

If you are willing to put in the time and effort, no matter what niche you are in, if your competitors can rank on Google, you can too!

Thanks to Stupid Simple SEO, I now have a clear path carved out for my website. I have broken the shackles of Pinterest’s unreliable traffic, and my content calendar is filled up for the next 2 years!

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